Based on the information in Tables A, B, and C, develop training materials for lenders and real estate agents to enhance their interactions with consumers from different ethnic backgrounds. Examine lenders and real estate agents separately, and develop materials relating to both verbal (written and oral) and nonverbal communications.

Chapter 7 explains and discusses opinion leaders. Are the individuals that create viral complaint videos opinion leaders? Why or why not?

Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve purchasing and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. Do you think the values and desires of later adopters in China will be different from the 5 percent who currently own cars? Justify.

Based on your answers to 1 and 2 , develop a marketing scheme for United to "recover" from their service failure. Identify which of the three Forrester groups United should focus on with its recovery campaign, justy your answer.

Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. Examine the likelihood that such growth can be achieved using Table 7-3 as a structure.

Based on your answers to 1 and 2 , create a marketing scheme for United to "recover" from their service failure. Develop a video or ad concept that United could place on social media that could help offset consumer anger over its service failure.

Based on your answers to 1 and 2 , create a marketing strategy for United to "recover" from their service failure. What "media" outlets (traditional, online, social) should they be using?

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. Recall and discuss examples of how your family has affected your own consumer behaviors.

Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. The current car owners in China, comprising 5 percent of the population, would fall into which adoption categories?

Growth in car ownership in China is expected to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. What type of innovation is the car for Chinese consumers who have never owned one? Explain.

Consumer tests reveal that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. As discussed in Chapter 6, how does this apprehensive attitude toward Tide Pods relate to the consumer socialization process?

Based on your answers to 1 and 2 , develop a marketing strategy for United to "recover" from their service failure. What "message" should United be sending to the general public?

Analyze the four cause-related marketing (CRM) consumer segments in Chapter 3 . Describe each segment's likely response to the CRM partnership that Angry Birds has with BirdLife International.

Based on the information in Tables A, B, and C, create advertising campaigns including an overall positioning strategy and core theme, key advertising copy points, visual elements, and key media outlets for African Americans, English Hispanics, and Spanish Hispanics.