Based on your answers to 1 and 2, develop a marketing strategy for United to "recover" from its service failure. Specifically, address the following:

What "message" should United be sending to the general public?

Taking "power naps" during work breaks. Lack of sleep costs companies about $\$ 18$ billion a year in lost productivity, according to the National Sleep Foundation. In recognition of this problem, many companies now make quiet rooms available for employees to take "power naps" during work breaks (U.S. News & World Report, November 15 , 2010). Consider a major airline that encourages reservation agents to nap during their breaks. The accompanying table lists the number of complaints received about each of a sample of 10 reservation agents during the 6 months before naps were encouraged and during the 6 months after the policy change. Do the data present sufficient evidence to conclude that the new napping policy reduced the mean number of customer complaints about reservation agents? Test using $\alpha=.05$.

Choose a service that you have used, such as medical care, legal aid, auto repair, public transportation, or a hair salon.

What steps must a consumer take to register a complaint with this agency or association?

Explain why public goods cannot be produced by individuals and private businesses. In some cases, they could be done quicker and at less total cost, so why do we leave that role to government?

True or false? Within those jurisdictions where public contracts are subject to “Fair Subcontracting Laws” to prevent bid shopping, each bidder is required to list its subcontractors as a part of its bid.

Why do the APA standards for ethical usage and storage of research data include requirements to protect participant confidentiality? What problems could occur if non-anonymous research data was made public?

To be able to price discriminate, a firm must

A) have a public franchise.
B) be a natural monopoly.
C) be able to prevent resales of its goods.
D) have a patent.
E) have an ownership barrier to entry.

A donor wants to establish a fund that will pay the Marlin Public Library $10,000 per year for 20 years. If the fund earns 5% interest compounded annually, how much should be put into the fund?

Determine whether the numerical value describes a parameter or a statistic.

In a survey of 752 adults in the United States, 42% think there should be a law that prohibits people from talking on cell phones in public places.

Write true if the statement is true. If the statement is false, change the underlined word or words to make the statement true. Most logging in the United States today takes place on $\underline{\text{public}}$ lands.

Rentz Corporation is investigating the optimal level of current assets for the coming year. Management expects sales to increase to approximately $2 million as a result of an asset expansion presently being undertaken. Fixed assets total$1 million, and the firm plans to maintain a 60% debt-to-assets ratio. Rentz’s interest rate is currently 8% on both short- and long-term debt (which the firm uses in its permanent structure). Three alternatives regarding the projected current assets level are under consideration: (1) a restricted policy where current assets would be only 45% of projected sales, (2) a moderate policy where current assets would be 50% of sales, and (3) a relaxed policy where current assets would be 60% of sales. Earnings before interest and taxes should be 12% of total sales, and the federal-plus-state tax rate is 40%. a. What is the expected return on equity under each current assets level? b. In this problem, we assume that expected sales are independent of the current assets investment policy. Is this a valid assumption? Why or why not? c. How would the firm’s risk be affected by the different policies?

Why do producers have more interest in government regulations than consumers do?

Compare and contrast the public-interest and special-interest theories of economic regulation. What is the capture theory of regulation?

Check your local newspaper for public notices of hearings by local government groups. List hearings that are scheduled. Which hearings are on issues affecting consumers? How would consumers be affected in each case?

Heaney talks about “Requiem for the Croppies” in “Feeling into Words” (p. $1130$). Why do you think Heaney eventually stopped reading “Requiem for the Croppies” in public, which he did in the early $1970s$?