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Broker Satisfaction. The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with discount brokers. As part of the survey, members were asked to rate the quality of the speed of execution with their broker as well as provide an overall satisfaction rating for electronic trades. Possible responses (scores) were no opinion (0), unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker summary scores were computed by calculating a weighted average of the scores provided by each respondent. A portion of the survey results follow (AAII website, February 7, 2012).

 Brokerage  Speed  Satisfaction  Scottrade, Inc. 3.43.5 Charles Schwab 3.33.4 Fidelity Brokerage Services 3.43.9 TD Ameritrade 3.63.7 E*Trade Financial 3.22.9 Vanguard Brokerage Services 3.82.8 USAA Brokerage Services 3.83.6 Thinkorswim 2.62.6 Wells Fargo Investments 2.72.3 Interactive Brokers 4.04.0 Zecco.com 2.52.5\begin{array}{lcc} \text { Brokerage } & \text { Speed } & \text { Satisfaction } \\ \text { Scottrade, Inc. } & 3.4 & 3.5 \\ \text { Charles Schwab } & 3.3 & 3.4 \\ \text { Fidelity Brokerage Services } & 3.4 & 3.9 \\ \text { TD Ameritrade } & 3.6 & 3.7 \\ \text { E*Trade Financial } & 3.2 & 2.9 \\ \text { Vanguard Brokerage Services } & 3.8 & 2.8 \\ \text { USAA Brokerage Services } & 3.8 & 3.6 \\ \text { Thinkorswim } & 2.6 & 2.6 \\ \text { Wells Fargo Investments } & 2.7 & 2.3 \\ \text { Interactive Brokers } & 4.0 & 4.0 \\ \text { Zecco.com } & 2.5 & 2.5 \end{array}

Develop a scatter diagram for these data with the speed of execution as the independent variable.

The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with discount brokers. As part of the survey, members were asked to rate the quality of the speed of execution with their broker as well as provide an overall satisfaction rating for electronic trades. Possible responses (scores) were no opinion ( 0 ), unsatisfied (I), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker summary scores were computed by calculating a weighted average of the scores provided by each respondent. A portion of the survey results follow (AAII website, February 7, 2012).

 Brokerage  Speed  Satisfaction  Scottrade, Inc. 3.43.5 Charles Schwab 3.33.4 Fidelity Brokerage Services 3.43.9 TD Ameritrade 3.63.7 E"Trade Financial 3.22.9 Vanguard Brokerage Services 3.82.8 USAA Brokerage Services 3.83.6 Thinkorswim 2.62.6 Wells Fargo Investments 2.72.3 Interactive Brokers 4.04.0 Zecco.com 2.52.5\begin{array}{lcc}\text { Brokerage } & \text { Speed } & \text { Satisfaction } \\ \text { Scottrade, Inc. } & 3.4 & 3.5 \\ \text { Charles Schwab } & 3.3 & 3.4 \\ \text { Fidelity Brokerage Services } & 3.4 & 3.9 \\ \text { TD Ameritrade } & 3.6 & 3.7 \\ \text { E"Trade Financial } & 3.2 & 2.9 \\ \text { Vanguard Brokerage Services } & 3.8 & 2.8 \\ \text { USAA Brokerage Services } & 3.8 & 3.6 \\ \text { Thinkorswim } & 2.6 & 2.6 \\ \text { Wells Fargo Investments } & 2.7 & 2.3 \\ \text { Interactive Brokers } & 4.0 & 4.0 \\ \text { Zecco.com } & 2.5 & 2.5\end{array}

a. Develop a scatter diagram for these data with the speed of execution as the independent variable.

b. What does the scatter diagram developed in part (a) indicate about the relationship between the two variables?

c. Develop the least squares estimated regression equation.

d. Provide an interpretation for the slope of the estimated regression equation.

e. Suppose Zecco.com developed new software to increase their speed of execution rating. If the new software is able to increase their speed of execution rating from the current value of 2.5 to the average speed of execution rating for the other 10 brokerage firms that were surveyed, what value would you predict for the overall satisfaction rating?

The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with electronic trades handled by discount brokers. As part of the survey, members were asked to rate their satisfaction with the trade price and the speed of execution, as well as provide an overall satisfaction rating. Possible responses (scores) were no opinion (0), unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker, summary scores were computed by computing a weighted average of the scores provided by each respondent. A portion of the survey results follows (AAII website, February 7, 2012).

BrokerageTrade PriceSpeed of ExecutionSatisfaction Electronic Trades
Scottrade, Inc.3.43.43.5
Charles Schwab3.23.33.4
Fidelity Brokerage Services3.13.43.9
TD Ameritrade2.93.63.7
E*Trade Financial2.93.22.9
(Not listed)2.53.22.7
Vanguard Brokerage Services2.63.82.8
USAA Brokerage Services2.43.83.6
Thinkorswim2.62.62.6
Wells Fargo Investments2.32.72.3
Interactive Brokers3.74.04.0
Zecco.com2.52.52.5
Firstrade Securities3.03.04.0
Banc of America Investment Services4.01.02.0

a. Develop an estimated regression equation using trade price and speed of execution to predict overall satisfaction with the broker.

b. Finger Lakes Investments has developed a new electronic trading system and would like to predict overall customer satisfaction assuming they can provide satisfactory levels of service levels (3) for both trade price and speed of execution. Use the estimated repression equation developed in part (a) to predict overall satisfaction level for Finger Lakes Investments if they can achieve these performance levels.

c. Develop a 95% confidence interval estimate of the overall satisfaction of electronic trades for all brokers that provide satisfactory levels of service for both trade price and speed of execution.

d. Develop a 95% prediction interval of overall satisfaction for Finger Lakes Investments assuming they achieve service levels of 3 for both trade price and speed of execution.

Question

Broker Satisfaction. The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with discount brokers. As part of the survey, members were asked to rate the quality of the speed of execution with their broker as well as provide an overall satisfaction rating for electronic trades. Possible responses (scores) were no opinion (0)(0), unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker summary scores were computed by calculating a weighted average of the scores provided by each respondent. A portion of the survey results follow (AAII website, February 7, 2012).

 Brokerage  Speed  Satisfaction  Scottrade, Inc. 3.43.5 Charles Schwab 3.33.4 Fidelity Brokerage Services 3.43.9 TD Ameritrade 3.63.7 E*Trade Financial 3.22.9 Vanguard Brokerage Services 3.82.8 USAA Brokerage Services 3.83.6 Thinkorswim 2.62.6 Wells Fargo Investments 2.72.3 Interactive Brokers 4.04.0 Zecco.com 2.52.5\begin{array}{lcc}\text { Brokerage } & \text { Speed } & \text { Satisfaction } \\ \text { Scottrade, Inc. } & 3.4 & 3.5 \\ \text { Charles Schwab } & 3.3 & 3.4 \\ \text { Fidelity Brokerage Services } & 3.4 & 3.9 \\ \text { TD Ameritrade } & 3.6 & 3.7 \\ \text { E*Trade Financial } & 3.2 & 2.9 \\ \text { Vanguard Brokerage Services } & 3.8 & 2.8 \\ \text { USAA Brokerage Services } & 3.8 & 3.6 \\ \text { Thinkorswim } & 2.6 & 2.6 \\ \text { Wells Fargo Investments } & 2.7 & 2.3 \\ \text { Interactive Brokers } & 4.0 & 4.0 \\ \text { Zecco.com } & 2.5 & 2.5\end{array}

d. Provide an interpretation for the slope of the estimated regression equation.

Solution

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The goal of this task is to describe the meaning of the slope of the estimated regression equation we obtained in part c).

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