Chapter 7 discusses influencers. Who are likely to be the influencers for Tide Pods?

Chapter 7 discusses diffusion of innovations. Then, assess Tide Pods as an innovation based on Table 7-3 (use college students as the group of consumers for this example).

Is it good to have a high inventory turnover ratio?

A high inventory turnover ratio is good because it indicates that?

What do liquidity ratios measure?

• a. A firm’s ability to meet cash needs as they arise.
• b. The liquidity of fixed assets.
• c. The overall performance of a firm.
• d. The extent of a firm’s financing with debt relative to equity.

Which of the following ratios would not be used to measure the extent of a firm’s debt financing?

• a. Debt ratio.
• b. Debt to equity.
• c. Times interest earned.
• d. Long-term debt to total capitalization.

Table 3-1 describes a green segmentation plan of consumers that includes psychographic and demographic data. Pick four of the eight segments and describe the likely reaction that each segment will have to the introduction of Tide Pods.

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents.

Recall and discuss examples of how your family has influenced your own consumer behaviors.

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. Recall and discuss examples of how your family has affected your own consumer behaviors.

Fill in the blank.

In the context of financial statements of a company, cash flow statements commonly begin with _____ .

In the context of balance sheets, retained earnings are a major component of the _____ section.

Chapter 7 explains diffusion of innovations. Identify whether Tide Pods is a continuous, dynamically continuous, or discontinuous innovation.

The book discusses diffusion of innovations.

Identify whether Tide Pods is a continuous, dynamically continuous, or discontinuous innovation.

Cost of goods manufactured in a manufacturing company is analogous to

A. Beginning inventory in a merchandising company

B. Cost of goods available for sale in a merchandising company

C. Cost of goods purchased in a merchandising company

D. Ending inventory in a merchandising company