Chapter 7 explains and discusses opinion leaders. Are the individuals that create viral complaint videos opinion leaders? Why or why not?

When Dave Carroll posted his video on YouTube, it went viral. What American value do you feel motivated consumers to pass along this "video complaint" to others?

Based on your answers to 1 and 2 , create a marketing scheme for United to "recover" from their service failure. Develop a video or ad concept that United could place on social media that could help offset consumer anger over its service failure.

Based on your answers to 1 and 2, develop a marketing strategy for United to "recover" from its service failure. Specifically, address the following:

What "media" outlets (traditional, online, and/or social) should it be using?

Based on your answers to 1 and 2 , develop a marketing strategy for United to "recover" from their service failure. What "message" should United be sending to the general public?

When the Supreme Court rules on a case, how many opinions might be written to explain the verdict?

a) one: the majority opinion

b) two: the majority opinion and the dissenting opinion

c) nine: all justices can write an opinion, but only the majority opinion can be used in future cases

d) nine: all justices can write opinions that can be cited in future cases but only majority opinions are considered law

Explain why it is important that children observe healthy relationships in the family.

Important variables in the family life cycle are age, marital status, and:

A) presence of children.

B) gender.

C) primary motivation for purchases.

D) level of involvement.

E) income.

What are the important structures in the angiosperm life cycle?

Describe how marketers segment business markets. How do business segmentation strategies differ from consumer segmentation strategies?

What is the major goal of integrated marketing communications?

Chapter in the book discusses marketing to the Hispanic subculture in America. IKEA made an effort to better understand American Hispanics in California through ethnography.

Based on your knowledge of this subculture from reading the text and your personal experiences, what suggestions would you give a marketing manager at IKEA to best target this segment?

Chapter in the book discusses marketing to the Hispanic subculture in America. IKEA made an effort to better understand American Hispanics in California through ethnography.

What adaptations did IKEA make to better target the American Hispanic segment?

Perform a search on the Internet to discover the list of countries where IKEA is currently located (hint: in 2018, there are 30). Find a country that is not listed and imagine that you are an executive at IKEA. Brainstorm ideas of how you would need to adapt the products, communications, pricing, etc. to fit the culture of your chosen country.