Choose the letter of the term that best completes each sentence.

a. transform

b. transmit

c. recover

d. identical

e. despite

f. manipulate

g. appropriate

h. ethnic

One can $\underline{\phantom{\text{justekst}}}$ messages around the world in an instant using satellite communications and the Internet.

A communications satellite is in a circular orbit about the Earth at an altitude of $3.56 \times 10^4 \mathrm{~km}$. How many seconds does it take a signal from the satellite to reach a television receiving station? (Radio signals travel at the speed of light, $3.00 \times 10^8 \mathrm{~m} / \mathrm{s}$.)

a. Why were the scientific developments of the $1500$s and the $1600$s later called the Scientific Revolution?

b. What did the work of Calileo, Newton, Vesalius, van Leeuwenhoek, and Lavoisier have in common?

c. How did communications advances contribute to learning, discovery, and new scientific methods in Europe?

Hargray Communications offered a bundled package of television cable, broadband Internet, and basic telephone service for $\$ 99.99$ for the first $3$ months. If the company expects that $1 \%$ of the viewers of the ad will purchase the service, what is the probability that at least $120$ of $11,000$ viewers of the ad will make the purchase?

Define (a) sensitivity analysis, (b) scenario analysis, and (c) simulation analysis. If GE were considering two projects (one for $500 million to develop a satellite communications system and the other for$30,000 for a new truck), on which would the company be more likely to use a simulation analysis?

Draw the directed graph that represents the data in the communications matrix.

$$\begin{array}{r} A \\ B \\ C \end{array} \normalsize \overset{A\quad B\quad C } {\left[\begin{array}{} 1 & 0 & 0 \\ 0 & 0 & 1 \\ 1 & 1 & 1 \end{array}\right]}\begin{array}{ll}\end{array}$$

Communications. A cable television company has $8,000$ subscribers in a suburban community. The company offers two premium channels: HBO and Showtime. If $2,450$ subscribers receive HBO, $1,940$ receive Showtime, and $5,180$ do not receive any premium channel, how many subscribers receive both HBO and Showtime?

Use the following ticker information to answer. The stock symbols represent the following corporations: HD, Home Depot Inc.; S, Sprint Corp; VZ, Verizon Communications Inc.; and XOM, Exxon Mobil Corp.

$$\mathrm{HD}\ 32.3 \mathrm{M} @ 126.26 \Delta 1.13\ \mathrm{S}\ 1.1 \mathrm{K} @ 3.33 \nabla 0.78\ \mathrm{VZ}\ 3.32 \mathrm{K} @ 51.02 \Delta 2.27\ \mathrm{XOM}\ 0.66 \mathrm{K} @ 81.75 \nabla 1.58$$

Phil sold his shares of Verizon Communications Inc., as indicated on the above ticker. How much did each share sell for?

The communications department hired Marilyn Curtis at an annual salary of $154,950. Advertising costs were$2,247.50. Interviewing expenses were: Marilyn Curtis, $1,647.43; Tom Hart,$996.94. The agency fee is 20% of the first year's salary. What was the total cost of hiring Marilyn?

Consider three important changes in the modern family structure. For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix. If possible, also try to find examples of marketers who have failed to keep up with these developments.

Horizon Communications has the following stockholders' equity on December 31, 2016:

$$\begin{array}{c} \textbf{Stockholder's Equity}\\ \end{array}$$

$$\begin{array}{lr} \text{Paid in Capital:}\\ \text{Preferred Stock - 4\\\% \$11 Par Value; 150,000 shares}\\ \text{authorized, 22,000 shares issued and outstanding}&\$242,000\\ \text{Common Stock - \$4 Par Value; 575,000 shares}\\ \text{authorized, 350,000 shares issued and outstanding}&\$1,400,000\\ \text{Paid-in Capital in Excess of Par-Common}&1,050,000\\ \hline\text{Total Paid-in Capital}&2,692,000\\ \text{Retained Earnings}&220,000\\ \hline\textbf{Total Stockholder's Equity}&\$2,912,000\\ \hline \hline \end{array}$$

Requirements

1. Assuming the preferred stock is cumulative, compute the amount of dividends to preferred stockholders and to common stockholders for 2016 and 2017 if total dividends are $7,680$ in 2016 and $ 49,000 in 2017. Assume no changes in preferred stock and common stock in 2017.
2. Record the journal entries for 2016, assuming that Horizon Communications declared the dividend on December 1 for stockholders of record on December 10. Horizon Communications paid the dividend on December 20.

Metzler Communications designs and programs a website for a local business. Metzler charges $46,000 for the project, and the local business signs an 8% note January 1, 2019.

Required:

Prepare Metzler’s journal entry to record the cash received to pay off the note and interest on October 1, 2019.

Assume a target income of 12% of average invested assets. Compute residual income for each division.

Compute return on investment for each of the divisions below (each is an investment center). Which division performed the best, based on return on investment?