Collect a sample of ads that appeal to consumers' values. What value is being communicated in each ad, and how is this done? Is this an effective approach to designing a marketing communication?

Calculate the sales tax on the given purchase using the given sales tax rate. (Round to the nearest cent.)

$$\$ 1,294.26 ; 4.5 \%$$

During the $1980 \mathrm{~s}$, sales of compact discs surpassed vinyl record sales. From $1985$ to $1990$ , sales of compact discs in millions can be modeled by the formula $f(x)=51.6(x-1985)+9.1$, whereas sales of vinyl $LP$ records in millions can be modeled by $g(x)=-31.9(x-1985)+167.7$. Approximate the year $x$ when sales of $LP$ records and compact discs were equal. (Source: Recording Industry Association of America.)

Explain how you could find out how consumers actually use a hair color. How could this information be used to develop marketing strategies?

Explain how you could find out how consumers actually use wrist watches. How could this information be used to develop marketing strategies?

Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

Both of the following if statements perform the same operation.

if (sales > 10000)
 commissionRate — 0.15;

if (sales > 10000) commissionRate = 0.15;

95. BUSINESS: Sales A dealer predicts that new cars will sell at the rate of $8 x e^{-0.1 x}$ sales per week in week x. Find the total sales in the first half year (week 0 to week 26).

If the margin of safety for Watkins Company was $25\%$, fixed costs were $\$1,200,000$, and variable costs were $75 \%$ of sales, what was the amount of actual sales (dollars)?
(Hint: Determine the break-even in sales dollars first.)

Explain how you could find out how consumers actually use hair colors. How could this information be used to create a marketing scheme?

On the basis of the confidence interval given in the previous exercise, is there convincing evidence that a majority of all marketing researchers disapprove of the actions taken in the conflict of interest scenario? Explain.

ProBuilder reports merchandise sales of $50,000 and cost of merchandise sales of$20,000 in its first year of operations ending June 30, 2016. It makes fiscal-year-end adjusting entries for estimated future returns and allowances equal to 2% of sales, or $1,000, and 2% of cost of sales, or$400.

a. Prepare the June 30, 2016, fiscal-year-end adjusting journal entry for future returns and allowances related to sales.

Calculate the amount of net sales lost to an apparel specialty store with annual sales of $1,234,000 and a shoplifting rate of$2.4$ percent.