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Consumer Reports uses a survey of readers to obtain customer satisfaction ratings for the nation’s largest retailers (Consumer Reports, March 2012). Each survey respondent is asked to rate a specified retailer in terms of six factors: quality of products, selection, value, checkout efficiency, service, and store layout. An overall satisfaction score summarizes the rating for each respondent with 100 meaning the respondent is completely satisfied in terms of all six factors. Sample data representative of independent samples of Target and Walmart customers are shown below.

Target \,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\, Walmart

 n1\ n_1 = 25 \,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,  n2\ n_2 = 30

x1\overline{x_1}=79 \,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\, x2\overline{x_2}=71

a. Formulate the null and alternative hypotheses to test whether there is a difference between the population mean customer satisfaction scores for the two retailers.

b. Assume that experience with the Consumer Reports satisfaction rating scale indicates that a population standard deviation of 12 is a reasonable assumption for both retailers. Conduct the hypothesis test and report the p-value. At a .05 level of significance what is your conclusion?

c. Which retailer, if either, appears to have the greater customer satisfaction? Provide a 95% confidence interval for the difference between the population mean customer satisfaction scores for the two retailers.

Question

Commercial real estate prices and rental rates suffered substantial declines in 2008 and 2009 (Newsweek, July 27, 2009). These declines were particularly severe in Asia; annual lease rates in Tokyo, Hong Kong, and Singapore declined by 40% or more. Even with such large declines, annual lease rates in Asia were still higher than those in many cities in Europe. Annual lease rates for a sample of 30 commercial properties in Hong Kong showed a mean of $1,114\$1,114 per square meter with a standard deviation of $230\$230.

Annual lease rates for a sample of 40 commercial properties in Paris showed a mean lease rate of $989\$989 per square meter with a standard deviation of $195\$195.

a. On the basis of the sample results, can we conclude that the mean annual lease rate is higher in Hong Kong than in Paris? Develop appropriate null and alternative hypotheses.

b. Use α\alpha = .01. What is your conclusion?

Solution

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(a) We will tested following hypothese,

H0:μ1μ2H1:μ1>μ2\begin{aligned} H_{0}:\mu_1 \leq \mu_2\\ H_{1}: \mu_{1}>\mu_2 \end{aligned}

μ1\mu_1 is mean of the annual lease rates in Hong Kong , and μ2\mu_2 ismean of the annual lease rates in Paris.

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