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Consumer recycling behavior. Under what conditions will consumers dispose of recyclable paper in the garbage? This was the question of interest in an article published in the Journal of Consumer Research (December, 2013). In one of the studies conducted, the researchers instructed 78 college students to cut an 8.5×118.5-\times 11-inch sheet of paper into eight smaller pieces. Half the students were randomly assigned to list five uses for the cut paper (usefulness is salient condition). The students in the other half were asked to list their five favorite TV shows (control condition). After completing an unrelated task, all students were asked to dispose of the paper upon leaving. There was a trash bin and a recycling bin outside the door. The researchers kept track of which students recycled and which students disposed of their paper in the garbage. This information was used to test the theory that students in the usefulness is salient condition will recycle at a higher rate than students in the control condition. Identify the experimental unit in this study.

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Answered 10 months ago
Answered 10 months ago

Determine the experimental units in the study :

Simplification ;

  • College students serve as experimental units because data for the study is collected on these subjects.

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