Contrast trade promotions and consumer sales promotions.

Assume that your parents wanted to have $160,000 saved for college by your eighteenth birthday and they started saving on your first birthday. They saved the same amount each year on your birthday and earned 8% per year on their investments.

a. How much would they have to save each year to reach their goal?
b. If they think you will take five years instead of four to graduate and decide to have$200,000 saved just in case, how much more would they have to save each year to reach their new goal?

¿Qué haces para ganar dinero? ¿Te parece importante ganar tu propio dinero? Generalmente, ¿qué compras con tu propio dinero? ¿Y con el tiempo de tus padres? ¿Por qué?

Jimmy works on his neighbors' yards after school to earn extra money to buy a car. He is going to plant grass seed in Mr. Troyer's yard. What is the area of the yard?

Define brand equity and describe the four major factors that contribute toward brand equity. What issues must be considered While choosing a brand name?

Define brand equity.

Define brand equity.

Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let $p$ represent the true proportion of all customers who would participate in a store loyalty card program. Consider a store owner who claims that more than $80 \%$ of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds $.8$.

Name four sources of information to use in collecting secondary data.

Describe two met hods for finding the sale price of an item that is discounted 30%.

A purse that originally cost $\$29.99$ is on sale for $50\%$ off. About how much is the sale price of the purse?

According to a report of the Nielsen Company, 76% of Internet searches used the Google search engine. Assume that a sample of 25 searches is studied.

a. What is the probability that exactly 20 of them used Google?

b. What is the probability that 15 or fewer used Google?

c. What is the probability that more than 20 of them used Google?

d. Would it be unusual if fewer than 12 used Google?

El gasto de inversión incluye el gasto en cuál de los siguientes?

• A. existencias
• B. capital físico
• C. insumos
• D. servicios
• E. reducciones en inventarios

Their net monthly income is $4,500. They have an emergency fund that is 6% of their monthly budget and they have a savings of 7% per month. Medical costs are$675 per month, housing is $1,485, and transportation costs$450. Food accounts for 17% of the monthly budget and they spend 5% on entertainment. They also spend 7% of the budget on clothing each month. How much does the Plimpton family spend on clothing each month?