Coupons, rebates, samples, and sweepstakes are all examples of __________.

Contrast trade promotions and consumer sales promotions.

What is similar about trade promotions and consumer promotions?

Contrast trade promotions and consumer sales promotions.

The Kroger Company (KR), a grocery store chain, recently had a price-earnings ratio of 13.7, while the average price-earnings ratio in the grocery store industry was 22.5. What might explain this difference?

List the elements of the marketing mix.

PayPal is an example of what type of payment system?

a. Online stored value payment system

b. Digital checking system

c. Accumulating balance system

d. Digital credit card system

Define brand equity and describe the four major factors that contribute toward brand equity. What issues must be considered While choosing a brand name?

Define brand equity.

Define brand equity.

Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let $p$ represent the true proportion of all customers who would participate in a store loyalty card program. Consider a store owner who claims that more than $80 \%$ of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds $.8$.

Name four sources of information to use in collecting secondary data.

Why were Medicare and Medicaid landmark pieces legislation in American history?

if the fed raises the discount rate, what happens to reserves and the money supply?