Question

# Create multiple-choice test questions for each content and academic vocabulary term.Content Vocabulary markup (p. $\bf{605}$) one-price policy (p. $\bf{608}$) flexible-price policy (p. $\bf{608}$) skimming pricing (p. $\bf{609}$) penetration pricing (p. $\bf{610}$) product mix pricing strategies (p. $\bf{613}$) price lining (p. $\bf{613}$) bundle pricing (p. $\bf{613}$) geographical pricing (p. $\bf{614}$) segmented pricing strategy (p. $\bf{614}$) psychological pricing (p. $\bf{615}$) prestige pricing (p. $\bf{616}$) everyday low prices (EDLP) (p. $\bf{616}$) promotional pricing (p. $\bf{616}$) Academic Vocabulary relation (p. $\bf{605}$) allocated (p. $\bf{606}$ ultimate (p. $\bf{618}$) vehicles (p. $\bf{618}$)

Solution

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Content Vocabulary-

Markup- The difference between the actual cost of the item and the sale price of the item. Products may be "marked up" by several parties before reaching the final consumer.

One-price policy- Every customer is charged the same price. There are no deviations from this price, it is the most consistent way to price one product.

Flexible-price policy- Customers pay a variety of different prices for the same product. This is typically where bargaining comes in, when you are purchasing a car, artwork or some types of jewelry.

Skimming pricing- When an astronomically high price is set on a new product. Typically this method is used when demand is measurably high. This is used during the introductory period of a new product.

Penetration pricing- The complete opposite of skimming, where the price for a new product is set quite low. This method is used when a business wants to encourage as many customers as possible to purchase their new product.

Product mix pricing strategies- When a group of products gets a price adjustment instead of just one product, in an effort to maximize profitability.

Price lining- A limited number of prices is set for specific groups of merchandise.

Bundle pricing- A single price is offered for a package of products that have been clumped together by a retailer. The price for all the products combined is less than buying each of the products individually.

Geographical pricing- Price adjustments that are necessary based on what the different shipping agreements are.

Segmented pricing strategy- Two or more prices for a single product are used, even though there is absolutely zero difference in the item's cost.

Psychological pricing- These techniques create a type of illusion for the customers, typically these involve changing the price just a few cents to look more appealing for the consumer.

Prestige pricing- Prices are set high in order to signify that the product is of a higher quality and suggests that the consumer has some sort of high status.

Everyday low prices- Consistently low set prices that will most likely not increase. They offer a stable benefit for consumers as well as the retailer.

Promotional pricing- Used when a retailer is doing some sort of promotion, prices will be set quite low for the promotion and it is typically for a short period of time.