Decision trees use:

a) probabilities.

b) payoffs.

c) logic.

d) options.

c) all of the above.

Prepare a bill of material for a pair of eyeglasses and its case

A route sheet:

a) lists the operations necessary to produce a component.

b) is an instruction to make a given quantity of a particular item.

c) is a schematic showing how a product is assembled.

d) is a document showing the flow of product components.

e) all of the above.

Describe the differences between joint ventures and alliances.

Conduct an interview with a prospective purchaser of a new bicycle and translate the customer's wants into the specific hows of the firm.

Using the house of quality sequence, as described in Figure $5.4$ on page 169 , determine how you might deploy resources to achieve the desired quality for a product or service whose production process you understand.

Products are defined by:

a) value analysis.

b) value engineering.

c) routing sheets.

d) assembly charts.

e) engineering drawings.

Prepare a house of quality for a mousetrap.

Time-based competition focuses on:

a) moving new products to market more quickly.

b) reducing the life cycle of a product.

c) linking QFD to PLM.

d) design database availability.

e) value engineering.

What is time-based competition?

Once a product is defined, what documents are used to assist production personnel in its manufacture?

Using the house of quality, pick a real product (a good or service) and analyze how an existing organization satisfies customer requirements.

With hundreds of competitors in the boat business, Regal Marine must work to differentiate itself from the flock. As we saw in the Global Company Profile that opened this chapter, Regal continuously introduces innovative, high-quality new boats. Its differentiation strategy is reflected in a product line consisting of 22 models.

To maintain this stream of innovation, and with so many boats at varying stages of their life cycles, Regal constantly seeks design input from customers, dealers, and consultants. Design ideas rapidly find themselves in the styling studio, where they are placed onto CAD machines in order to speed the development process. Existing boat designs are always evolving as the company tries to stay stylish and competitive. Moreover, with life cycles as short as 3 years, a steady stream of new products is required. A few years ago, the new product was the three-passenger $\$ 11,000$ Rush, a small but powerful boat capable of pulling a water-skier. This was followed with a 20 -foot inboard-outboard performance boat with so many innovations that it won prize after prize in the industry. Another new boat is a redesigned 52 -foot sports yacht that sleeps six in luxury staterooms. With all these models and innovations, Regal designers and production personnel are under pressure to respond quickly.

By getting key suppliers on board early and urging them to participate at the design stage, Regal improves both innovations and quality while speeding product development. Regal finds that the sooner it brings suppliers on board, the faster it can bring new boats to the market. After a development stage that constitutes concept and styling, CAD designs yield product specifications. The first stage in actual production is the creation of the "plug," a foam-based carving used to make the molds for fiberglass hulls and decks. Specifications from the CAD system drive the carving process. Once the plug is carved, the permanent molds for each new hull and deck design are formed. Molds take about 4 to 8 weeks to make and are all handmade. Similar molds are made for many of the other features in Regal boats-from galley and stateroom components to lavatories and steps. Finished molds can be joined and used to make thousands of boats.

What are the likely benefits of the CAD design technology?

A house of quality is:

a) a matrix relating customer "wants" to the firm's "hows,"

b) a schematic showing how a product is put together.

c) a list of the operations necessary to produce a component.

d) an instruction to make a given quantity of a particular item.

e) a set of detailed instructions about how to perform a task.