Define brand equity.

You own a small ladies' dress shop in a mall and want to hire a salesperson. Create a test for doing so.

Which of the following statements regarding brand loyalty is not true?

a. The marketing costs of reaching loyal customers are typically very high.

b. Brand-loyal customers are unlikely to switch to competitors' brands.

c. Brand-loyal customers generate positive word of mouth.

d. Firms tend to reward brand-loyal customers with extra benefits.

e. Brand-loyal customers do not need persuasion to buy the firm's brands.

A chapter in the book discusses brand image and product positioning. Reflect on Hello Kitty as a brand and then answer the following:

Describe Hello Kitty's brand image.

Based on predicted production of 24,000 units, a company anticipates $300,000 of fixed costs, and$246,000 of variable costs. If the company actually produces 20,000 units, what are the flexible budget amounts of fixed and variable costs?

Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let $p$ represent the true proportion of all customers who would participate in a store loyalty card program. Consider a store owner who claims that more than $80 \%$ of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds $.8$.

Name four sources of information to use in collecting secondary data.

Choose the best pair of words to complete the sentence. Most choices will fit grammatically and will even make sense logically, but you must choose the pair that best fits the idea of the sentence. _____ with the police was the most _____ way for the criminal to receive better treatment. A. Collaborating, clever B. Cooperating, efficient C. Talking, sensitive D. Communicating, assuring E. Maneuvering, effective

A business has the following transactions:

• The business is started by receiving cash from an investor in exchange for common stock $20,000
• The business purchases supplies on account$500
• The business purchases furniture on account $2,000
• The business renders services to various clients on account totaling$9,000
• The business pays salaries $2,000
• The business pays this month’s rent$3,000
• The business pays for the supplies purchased on account.
• The business collects from one of its clients for services rendered earlier in the month $1,500.

What is total income for the month?

Which of the following is not a true statement with respect to business processes?

A) Every business can be seen as a collection of business processes.
B) Analysing business processes can enable you to achieve a clear understanding of how a business actually works.
C) The efficiency of a business firm is not related to its business processes.
D) Information systems can automate many steps in business processes that were formerly performed manually.
E) A business process may involve a unique way in which work, information, and knowledge are coordinated within an organisation.

a. Name and describe the three types of business operations. b. What is the major difference between a merchandising business and a manufacturing business?

An employee who works in the graphic design department of a large advertising agency most likely cannot moonlight after business hours for a friend's A. bakery business B. web design business C. construction business D. landscaping design business

Data about which of the following facets of business activity is most likely to be recorded in a transaction file?

a) business activity

b) resources affected by the business activity

c) people who participate in the business activity

d) place the business activity occurs

Define the term ‘business to business e-commerce’.