Divide into groups of two to three students. Have each group conduct an interview with a local foodservice manager to determine what financial reports they review each month and how they analyze the data they receive. Share results of the interviews with fellow classmates.

Here are some questions you should consider

• How can Sonic drive customer-focused marketing and strategic innovation throughout the organization?
• What role should social responsibility play in Sonic’s marketing?
• How can Sonic evaluate its marketing? Suggest several specific steps the company should take.

Describe Lewin’s model for change. How can this model help manage change in an organization?

Formulate your ideas by answering the following questions.

• What types of retailers would be most appropriate for distributing Sonic’s smart phone? What are the advantages and disadvantages of selling through these types of retailers?

• What role should wholesalers play in Sonic’s distribution strategy? Why?

• What market-logistics issues must Sonic consider for the launch of its first smart phone?

What are pros and cons of basal reading programs?

Answer these three questions as you consider Sonic’s personal communications strategy.

• Which forms of direct marketing are appropriate for Sonic, given its objectives, mass communications arrangements, and channel decisions?
• Should Sonic use database marketing to identify and cultivate prospects? What are the opportunities and potential downsides of this approach?
• Does Sonic need a direct sales force or can it sell through agents and other outside representatives?

What are the three major steps of the scientific method?

What are emic and ethic perspectives in qualitative research?

What are the steps to make human resources planning a success in the foodservice industry?

What is the key to initiatives to end discrimination?

What initially motivated the exportation of U.S. popular culture?

What are quantitative and qualitative research methods in sociology?

Discuss the key points of this supplement as they relate to maintenance of an automobile.

Is a wedding ring an example of material culture?