Do Brands Have Finite Lives?

What is one potential disadvantage of using social media in the workplace related to social media?

Is Nokia actively using social media to communicate?

On what can the costs of corporate social responsibility ultimately pass on?

What culture-fair tests attempt to measure?

What is the dominant family form today?

What global forces are affecting the US economy?

What is one of the benefits of pursuing a strategy of social responsibility?

In which case do proponents of social justice believe that environmental and social problems will decrease?

Think of various product categories. In each segmentation scheme, to which segment do you feel you belong? How would marketing be more or less effective for you depending on the segment? How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you?

Why are marketers in the United States paying increasing attention to ethnic groups?

Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

What are cultural universals?

How would sociologists describe a patriarchal society?