Does the target market of professional African American women fit the message and media that Camry used in this campaign? Be specific in your explanations for both message (what you thought the overall themes were) and media (what types of media such as print and Internet) that were used and how they suited the target audience.

Chapter 7 discusses influencers. Who are likely to be the influencers for Tide Pods?

Based on the information in Tables A, B, and C, develop training materials for lenders and real estate agents to enhance their interactions with consumers from different ethnic backgrounds. Examine lenders and real estate agents separately, and develop materials relating to both verbal (written and oral) and nonverbal communications.

What values will help this product thrive?

Chapter 7 explains and discusses opinion leaders. Are the individuals that create viral complaint videos opinion leaders? Why or why not?

In Chapter 5, we describe 11 African American market segments identified by Yankelovich. Which group or groups do you think the target market of professional African American women best represents? Justify.

The automobile is an innovation that is not as widespread in China as in other countries. Chapter 7 discusses the innovation process and factors influence the spread of innovations. Figures 7-7 through 7-9 give examples of various diffusion curves based on different diffusion rates. Draw two separate adoption curves, one for rural consumers, and one for urban consumers in China. Justify your answer based on demographics, values, and lifestyle factors.

Discuss the value that the Crest 3D 2 Hour Express tap into that the other Crest whitener strips do not.

Angry Birds and many other apps are available in many countries. What are some elements that app-designers should consider when entering into a foreign market?

Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve purchasing and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. Do you think the values and desires of later adopters in China will be different from the 5 percent who currently own cars? Justify.

Based on your answers to 1 and 2 , develop a marketing scheme for United to "recover" from their service failure. Identify which of the three Forrester groups United should focus on with its recovery campaign, justy your answer.

Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. Examine the likelihood that such growth can be achieved using Table 7-3 as a structure.

Based on your answers to 1 and 2 , create a marketing scheme for United to "recover" from their service failure. Develop a video or ad concept that United could place on social media that could help offset consumer anger over its service failure.

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. Recall and discuss examples of how your family has affected your own consumer behaviors.