e-Marketing Problems Investigate the difficulties faced by new online businesses. Research on the Internet, using key words such as e-marketing problems and online marketing problems. List the problems, starting with what you believe would be the most difficult, ending the list with the easiest problem to solve.

Create a marketing strategy based on VALS for NBA.

The marketing department for Jackson Sporting Goods Company prepared a comparison sheet that shows sales projections and actual sales for ten products. Find the difference between the projected sales and the actual sales by subtracting actual sales from projected sales.

$$\scriptscriptstyle\begin{array}{c}\\ \text{Jackson Sporting Goods Company}\\\begin{array}{|l|c|c|c|c|} \hline & {\text { Product }} & \text { Sales Projections } & \text { Actual Sales } & \text { Difference } \\ \hline \text{a.} & \text { Electric motors } & \$ 3,000.00 & \$ 2,749.67 & \\ \hline \text{b.} & \text { Fishing tackle } & 32,000.00 & 31,897.40 & \\ \hline \text{c.} & \text { Wilderness boots } & 6,500.00 & 5,607.15 & \\ \hline \text{d.} & \text { Boat moccasin } & 950.00 & 571.28 & \\ \hline \text{e.} & \text { Campware sets } & 400.00 & 339.67 & \\ \hline \text{f.} & \text { Geodesic dome tent } & 6,400.00 & 5,379.58 & \\ \hline \text{g.} & \text { Backpacking tent } & 2,500.00 & 1,999.40 & \\ \hline \end{array} \end{array}$$

List the advantages and disadvantages of niche marketing.

The last meeting between the marketing and operations directors of TTF was very heated. They each blamed the other for the disappointing rise in customer complaints and the fall in unit sales. The marketing director had complained that 'The number of faulty tractors leaving our factory has increased. Our reputation is being damaged by these faults and many former customers are now buying imported tractors. We have just lost a government order for $15$ tractors as our competitor was able to boast about their ISO $9000$ certificate.' The operations director had replied by saying that customers were becoming much more demanding and it was up to the marketing department to provide good after-sales service. ‘I have increased the number of quality-control engineers from five to eight and we are correcting more faults in finished products than ever before.’

$$\begin{array}{|c|c|c|} \hline & \textbf { TTF customer complaints } & \textbf { TTF sales in units } \\ \hline 2012 & 53 & 2345 \\ \hline 2013 & 78 & 2124 \\ \hline \end{array}$$

Evaluate TTF’s decision to increase the number of quality-control inspectors to improve the quality of its tractors.

Why is marketing important in our society?

In order to gain additional information about respondents, some marketing researchers have used ultraviolet ink to precode questionnaires that promise confidentiality to respondents. Of $205$ randomly selected marketing researchers who participated in an actual survey, $117$ said that they disapprove of this practice. Suppose that, before the survey was taken, a marketing manager claimed that at least $65$ percent of all marketing researchers would disapprove of the practice.

Assuming that the manager's claim is correct, calculate the probability that $117$ or fewer of $205$ randomly selected marketing researchers would disapprove of the practice. Use the normal approximation to the binomial.

Why is it valuable for marketing professionals to study psychology?

Why is ‘marketing’ not just ‘selling and advertising’?

Explain the values which underlie green marketing.

Within marketing, the area of personal sales has long suffered from a poor ethical image, particularly in the eyes of college students. An article in Journal of Business Ethics (Vol. 15, 1996) investigated whether such opinions by college students are a function of the type of sales job (high tech vs. low tech) and/or the sales task (new account development vs. account maintenance). Four different samples of college students were confronted with four different situations (new account development in a high-tech sales task, new account development in a low-tech sales task, account maintenance in a high-tech sales task, and account maintenance in a low-tech sales task) and were asked to evaluate the ethical behavior of the salesperson on a 7-point scale ranging from 1 (not a serious ethical violation) to 7 (a severe ethical violation). Identify each of the following elements of the experiment:

d. Experimental units

A marketing firm wishes to find a function that relates the sales S of a product and A, the amount spent on advertising the product. The data are obtained from past experience. Advertising and sales are measured in thousands of dollars.

$$\begin{matrix} \text{Advertising Expenditures, A} & \text{Sales, S}\\ \text{20} & \text{335}\\ \text{22} & \text{339}\\ \text{22.5} & \text{338}\\ \text{24} & \text{343}\\ \text{24} & \text{341}\\ \text{27} & \text{350}\\ \text{28.3} & \text{351}\\ \end{matrix}$$

What is the domain of the function?

Compare and contrast the terms market and marketing research.

Name three benefits of a career in marketing.