Explain one use of the Boston Consulting Group matrix to a multi-product firm of your choice.

Which of the following is not a goal of probate laws?
a. To gather and preserve all of the decedent’s property.
b. To ensure that each individual creates a valid will.
c. To discover the decedent’s intent for property held at death and then to follow those wishes.
d. To carry out an orderly and fair settlement of all debts and distribution of property.

Which of the following is an advantage of the budgeting process?

A. Assures the company will achieve its objectives

B. Guarantees that a profit will be achieved

C. Assures that the lowest cost materials will be obtained

D. Coordinates the activities of the organization

Which antipoverty program use market forces to achieve their goals? Explain your answer.

Making modifications to packaging or brand names involves the _____ component of the marketing mix.

a. price

b. promotion

c. market

d. distribution

e. product

The set of marketing tools a firm uses to implement its marketing strategy is called the:

a. marketing mix

b. promotion mix

c. product mix

d. TQM

Explain the importance of promotion in the marketing mix.

What is the main implication for international corporate finance of a segmented financial market?

What part of the marketing mix includes communicating information about products?

A. product

B. promotion

C. price

D. place

Which of the following is not a Web 2.0 marketing technique?

A) Flash marketing

B) Viral marketing

C) Blog marketing

D) Social network marketing

Which of the following types of marketing systems does a franchise organization follow?

A) administered vertical marketing system

B) horizontal marketing system

C) contractual vertical marketing system

D) corporate vertical marketing system

E) direct marketing system

Which of the following is currently the fastest-growing form of marketing?

A) consumer-generated marketing

B) online marketing

C) mass media marketing

D) social marketing

E) word-of-mouth marketing

Finish the following sentence.

The evaluation of alternative strategies and selection of the best alternative is referred to as ______________.

A) alternative generation

B) strategic implementation

C) strategic choice

D) strategic selection

E) evaluation

Why, according to Lahiri, would she never try to make pulao?