Explain social surroundings (as a situational variable). Give an example of how they can affect the consumption process.

Interview five students and tell of the consumption rituals they do for Father's Day. What do you realize?

Interview five students and tell of the consumption rituals they do for Mother's Day. What do you realize?

Interview five students and point out the consumption rituals they have for Valentine's Day. What do you realize?

Interview five students and point out the consumption rituals they have for Memorial Day. What do you discover?

Interview five students and point out the consumption rituals they have for spring break. What do you conclude?

Interview five students and point out the consumption rituals they have for New Year's Day. What do you conclude?

Interview five students and give example where their mood influence their purchases. What do you conclude?

Define store atmosphere.

Generate a graduation gift, an anniversary gift, and a self-use ad for set of dishes. Point out the differences across the ads.

Design a graduation gift, an anniversary gift, and a self-use ad for Gourmet coffee maker. Explain the differences across the ads.

Copy or tell of an advertisement that is clearly based on a situational appeal. Site your evaluation of the effectiveness of this approach.

Copy or describe an advertisement that is clearly based on a situational appeal. Discuss why the company would use this variable.

Copy or site an advertisement that is clearly based on a situational appeal. Explain which situational variable is involved.