Growth in car ownership in China is anticipated to explode in the next 20 years. This will, for many Chinese, involve purchasing and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. Do you think the values and desires of later adopters in China will be different from the 5 percent who currently own cars? Justify.

Based on your answers to 1 and 2 , create a marketing scheme for United to "recover" from their service failure. Develop a video or ad concept that United could place on social media that could help offset consumer anger over its service failure.

Based on your answers to 1 and 2 , create a marketing strategy for United to "recover" from their service failure. What "media" outlets (traditional, online, social) should they be using?

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. Recall and discuss examples of how your family has affected your own consumer behaviors.

Growth in car ownership in China is expected to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. What type of innovation is the car for Chinese consumers who have never owned one? Explain.

Growth in car ownership in China is expected to explode in the next 20 years. This will, for many Chinese, involve buying and owning a car for the very first time. See Chapter 7, in terms of adoption of innovation for these first-time buyers. What type of innovation is the car for Chinese consumers who have never owned one? Explain.

Consumer tests reveal that some people are reluctant to use premeasured laundry tablets because they learned to do laundry differently from their parents. As discussed in Chapter 6, how does this apprehensive attitude toward Tide Pods relate to the consumer socialization process?

Based on your answers to 1 and 2 , develop a marketing strategy for United to "recover" from their service failure. What "message" should United be sending to the general public?

Analyze the four cause-related marketing (CRM) consumer segments in Chapter 3 . Describe each segment's likely response to the CRM partnership that Angry Birds has with BirdLife International.

Based on the information in Tables A, B, and C, create advertising campaigns including an overall positioning strategy and core theme, key advertising copy points, visual elements, and key media outlets for African Americans, English Hispanics, and Spanish Hispanics.

How can the firm use reference group influence to help its PRO LINE Round Savers thrive?

In reference to demographics, explain the best target market for Crest 3D Whitestrips.

What values and aspirations does this campaign tap into in association with the subgroups of professional women and professional African American women?

Using the information in Tables A, B, and C, create an overall marketing scheme for targeting Spanish Hispanics.