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Henna Co. produces and sells two products, T and O. It manufactures these products in separate factories and markets them through different channels. They have no shared costs. This year, the company sold 50,000 units of each product. Sales and costs for each product follow.

Product TProduct OSales$2,000,000$2,000,000Variable costs1,600,000250,000Contribution margin400,0001,750,000Fixed costs125,0001,475,000Income before taxes275,000275,000Income taxes (32% rate)88,00088,000Net income$187,000$187,000\begin{array}{lcc} &\textbf{Product T}&\textbf{Product O}\\[5pt] \text{Sales}&\text{\$\hspace{1pt}2,000,000}&\text{\$\hspace{1pt}2,000,000}\\ \text{Variable costs}&\underline{\text{\hspace{5pt}1,600,000}}&\underline{\text{\hspace{12pt}250,000}}\\ \text{Contribution margin}&\text{\hspace{12pt}400,000}&\text{\hspace{5pt}1,750,000}\\ \text{Fixed costs}&\underline{\text{\hspace{12pt}125,000}}&\underline{\text{\hspace{5pt}1,475,000}}\\ \text{Income before taxes}&\text{\hspace{12pt}275,000}&\text{\hspace{12pt}275,000}\\ \text{Income taxes (32\\\% rate)}&\underline{\text{\hspace{17pt}88,000}}&\underline{\text{\hspace{17pt}88,000}}\\ \text{Net income}&\underline{\underline{\text{\$\hspace{7pt}187,000}}}&\underline{\underline{\text{\$\hspace{7pt}187,000}}}\\ \end{array}

Required

  1. Compute the break-even point in dollar sales for each product. (Round the answer to whole dollars.)
  2. Assume that the company expects sales of each product to decline to 30,000 units next year with no change in unit selling price. Prepare forecasted financial results for next year following the format of the contribution margin income statement as just shown with columns for each of the two products (assume a 32% tax rate). Also, assume that any loss before taxes yields a 32% tax benefit.
  3. Assume that the company expects sales of each product to increase to 60,000 units next year with no change in unit selling price. Prepare forecasted financial results for next year following the format of the contribution margin income statement shown with columns for each of the two products (assume a 32% tax rate).

Analysis Component

  1. If sales greatly decrease, which product would experience a greater decrease in net income?

Lady G's Fashions, a specialty retailer of women's apparel, markets its products through retail stores and catalogs. Selected information from its 2019 and 2018 balance sheets is as follows.

Selected Balance Sheet Data (S thousands)20082019Prepaid catalog expenses (asset) ............................$3,894$4,306Advertising credits receivable ................................ 21534Gift certificate liability ..........................................6,1087,053\begin{array}{lrr} \text{Selected Balance Sheet Data (S thousands)} &2008 & 2019\\ \hline \text{Prepaid catalog expenses (asset) ............................} & \$3,894 & \$4,306\\ \text{Advertising credits receivable ................................ } & 21 & 534\\ \text{Gift certificate liability ..........................................} & 6,108 & 7,053 \end{array}

The following excerpts are from Lady G's Fashions accompanying footnotes:

  • Catalog costs in the direct segment are considered direct response advertising and as such are capitalized as incurred and amortized over the expected sales life of each catalog, which is generally a period not exceeding six months.
  • The Company periodically enters into arrangements with certain national magazine publishers whereby the Company includes magazine subscription cards in its catalog mailings in exchange for advertising credits or discounts on advertising.

Assume that Lady G's Fashions sold gift certificates valued at $19,175 in 2019. Prepare the entry, using the financial statement effects template and in journal entry form, that Lady G's Fashions would make to record these sales. Next, prepare the entry, using the financial statement effects template and in journal entry form, that it makes to record merchandise sales to customers who pay with gift certificates.

Question

Henna Co. produces and sells two products, T and O. It manufactures these products in separate factories and markets them through different channels. They have no shared costs. This year, the company sold 50,000 units of each product. Sales and costs for each product follow. $$ \begin{matrix} & \text{Product T} & \text{Product O}\\ \text{Sales}\ldots\ldots\ldots & \text{\$2,000,000} & \text{\$2,000,000}\\ \text{Variable costs}\ldots\ldots\ldots & \text{1,600,000} & \text{250,000}\\ \text{Contribution margin}\ldots\ldots\ldots & \text{400,000} & \text{1,750,000}\\ \text{Fixed costs}\ldots\ldots\ldots & \text{125,000} & \text{1,475,000}\\ \text{Income before taxes }\ldots\ldots\ldots & \text{275,000} & \text{275,000}\\ \text{Income taxes (32\\% rate)}\ldots\ldots\ldots & \text{88,000} & \text{88,000}\\ \text{Net income} \ldots\ldots\ldots & \text{\$ 187,000} & \text{\$ 187,000}\\ \end{matrix} $$ 1. Compute the break-even point in dollar sales for each product. (Round the answer to whole dollars.) 2. Assume that the company expects sales of each product to decline to 30,000 units next year with no change in unit selling price. Prepare forecasted financial results for next year following the format of the contribution margin income statement as just shown with columns for each of the two products (assume a 32% tax rate). Also, assume that any loss before taxes yields a 32% tax benefit. 3. Assume that the company expects sales of each product to increase to 60,000 units next year with no change in unit selling price. Prepare forecasted financial results for next year following the format of the contribution margin income statement shown with columns for each of the two products (assume a 32% tax rate). 4. If sales greatly decrease, which product would experience a greater loss? Explain. 5. Describe some factors that might have created the different cost structures for these two products.

Solution

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In this problem, we are going to do a break-even analysis.

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