How can social media help a firm generate new product ideas and recruit employees?

Ask all members of the class to vote on the best response.

How can social media be used to market and advertise a firm’s products or services?

What are some of the special skills required to fill these jobs?

How important are social media ratings for consumers? For businesses?

Is outsourcing good for an e-business firm? The firm's employees? Explain your answers.

What social media tools would you choose and why? How would you measure success?

How do e-businesses generate revenue streams, reduce expenses, and eam a profit?

If you were the social media director for Zappos, what quantitative and qualitative measures would you use to evaluate the success of the firm’s social media activities?

As a class, discuss the pros and cons of each response developed by each team.

What is the difference between internal and external forces that affect an e-business? How do they change the way an e-business operates?

Choose a spokesperson who will read your response to the rest of the class.

For a business, why are crisis and reputation management, listening to stakeholders, and targeting specific types of customers important activities?

Summarize at least three positions that appear to be in high demand.