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How have gender roles changed since 1950?

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In the past, women were considered to be housewives who took care of children while men went to work (they were breadwinners). The society was based on gender roles. Gender roles are the expectations of people which determine how men / women should behave, what they should / should not do. For instance, a woman was not supposed to take up a job of a refuse collector since that job was viewed as masculine job. However, when men went to war (in the course of World War Two), women stepped out of their role of a housewife and started performing men's jobs. However, when men came back from war, the division between genders was present again. Advertisements and media often asserted that men were superior to women. So, since men were the ones who were the most responsible for their families, they needed to be masculine and vigorous.

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