Question

Identify potential drawbacks with using the two types of broadcast media.

Solution

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The two types of broadcast media are radio and television, each present their own distinct disadvantages. Television ads are the most expensive to create and purchase airtime for making them inaccessible for smaller businesses. Radio is cheaper to create and buy airtime for, however products are not able to be seen so they can only be described. Additionally, for both TV and radio ads customers may change the station when advertising begins.

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