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In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400400 television ads in the United Kingdom reveals that 142142 use humor, while a random sample of 500500 television ads in the United States reveals that 122122 use humor.

Test the hypotheses you set up in part aa by using critical values and by setting α\alpha equal to .10.10, .05.05, .01.01, and .001.001. How much evidence is there that the proportions of U.K. and U.S. ads using humor are different?

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The goal of this task is to test the null versus the alternative hypothesis when the values of α\alpha are 0.1,0.05,0.010.1, 0.05, 0.01, and 0.001.0.001. Hypotheses that will help us try to determine is there a difference between the proportion of using the humor in ads in the United Kingdom and the United States, is this a null hypothesis

H0:μ1μ2=0,H_0: \mu_1-\mu_2 = 0,

and this alternative hypothesis:

Ha:μ1μ20.H_a: \mu_1-\mu_2 \neq 0.

The null hypothesis tells us that there is no difference in the proportion of using humor in ads between the United Kingdom and the United States. On the other hand, the alternative hypothesis tells us that there is a difference. In this case, using the critical value rule, we will reject the null hypothesis only if the value of z|z|, where zz represents the test statistic, is greater than the value of zα/2.z_{\alpha/2}.

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