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Question

In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400400 television ads in the United Kingdom reveals that 142142 use humor, while a random sample of 500500 television ads in the United States reveals that 122122 use humor.

Set up the hypotheses needed to attempt to establish that the difference between the proportions of U.K. and U.S. ads using humor is more than .05.05 (five percentage points). Test these hypotheses by using a pp-value and by setting α\alpha equal to .10.10, .05.05, .01.01, and .001.001. How much evidence is there that the difference between the proportions exceeds .05?.05?

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The goal of this task is to set and test the null versus the alternative hypothesis when the values of $\alpha$ are $0.1, 0.05, 0.01$, and $0.001.$ Hypotheses that will help us try to determine if a difference between the proportion of using the humor in ads in the United Kingdom and the United States is greater than $0.05$, is this a null hypothesis $$H_0: \mu_1-\mu_2 \geq 0.05,$$ and this alternative hypothesis: $$H_a: \mu_1-\mu_2 < 0.05.$$ In this case, using the $p$-value, we will reject the null hypothesis only if the $p$-value is smaller than the value of $\alpha.$

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