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Investment advisors estimated the stock market returns for four market segments: computers, financial, manufacturing, and pharmaceuticals. Annual return projections vary depending on whether the general economic conditions are improving, stable, or declining. The anticipated annual return percentages for each market segment under each economic condition are as follows:

Economic Condition
Market Segment Improving Stable Declining
Computers 10 2 -4
Financial 8 5 -3
Manufacturing 6 4 -2
Pharmaceuticals 6 5 -1

Assume that an individual investor wants to select one market segment for a new investment. A forecast shows improving to declining economic conditions with the following probabilities: improving (0.2), stable (0.5), and declining (0.3). What is the preferred market segment for the investor, and what is the expected return percentage?

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The aim of this exercise is to apply the expected value approach to the given market segment investment decision problem in order to choose the decision alternative that is the most appropriate. Also, we have to calculate the expected return percentage.

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