List three considerations that will help you formulate your planning goals.

What is the most significant advantage of a corporation over a proprietorship or partnership?

What is 1 major advantage of a partnership compared to a sole proprietorship?

A chronic respiratory disease in which air passages become narrower than normal is called __________________

Contrast What are values, lifestyle goals, interests, and aptitudes?

Directions Read the following questions. On a separate piece of paper, write the best possible answer for each one.

Self-employed persons that operate their own small businesses must pay higher Social Security and Medicare taxes than employees of a company.

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Distinguishing Wages If the average national wage for an employee with a bachelor's degree is $\$ 52,000$, while the average wage for an employee with a master's degree is $\$ 67,000$, how much more does the person with the master's degree earn? (Provide your answer in dollars and in percentage.)

Determining Differences Determining the difference between two numbers is a matter of subtracting the smaller amount from the larger amount.

Develop a Plan of Action Follow the suggestions discussed in this chapter as you write a personal Plan of Action that will help you achieve your planning goals in the next several years. Remember to be as specific as possible.

Personal Career Profile Research a career of your choice using the Internet. Then prepare a Personal Career Profile that compares all of the qualities you included in your self-assessment with the career you researched. (See Figure $\bf{3 7 . 1}$ for an example.)

Defining e-Marketing Skills Use the Internet to locate blogs, Web sites, and articles that discuss e-marketing skills. Then write a half-page report in which you discuss the most important e-marketing skills and how you may go about developing. these skills.

What is the difference between a brand name and a trade name?

Why must the objectives of a marketing plan be single-minded, specific, realistic, measurable, and time-framed?

Real World or Not? Are you interested in a career in television-with real people? Although reality shows have been around for decades in various forms, they usually refer to a particular type of program produced since $2000$ . Programming usually involves a competition between "real" people that awards career opportunities, a monetary payoff, or both to the winners. Reality shows have become a mainstay in American culture, as this headline notes, "History Channel stays the reality course." The channel's scheduled programs include a number of educational reality shows. Critics say reality TV brings out the worst in its participants. Create an idea or theme for a reality show that you think would bring out the best.

List the different types of warranties.