Mark Elarton, director of marketing, wants to reduce the selling price of his company’s products by 15% to increase market share. He says, “I know this will reduce our gross profit rate, but the increased number of units sold will make up for the lost margin.” Before this action is taken, what other factors does the company need to consider?


Answered 1 year ago
Answered 1 year ago
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In this case, we are asked to determine other factors that the company needs to consider before considering the stated action.

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