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As the field of OSCM has advanced, new concepts have been applied to help companies compete in a number of ways, including the advertisement of the firm's products or services. One recent concept to gain the attention of companies is promoting sustainability. Discuss how you have seen the idea of sustainability used by companies to advertise their goods or services.
In this exercise, we will discuss the concept of product-service bundling.
Product-service bundling refers to when a company builds service activities into its product offerings.
When we sell a product, we offer certain services that allow customers solutions if their product needs repairs or a part change.
Companies that involve services with product sales tend to have more profit and more satisfied customers.
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