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Question

Pacific Hotels operates a centralized call center for the reservation needs of its hotels. Costs associated with use of the center are charged to the hotel group (luxury, resort, standard, and budget) based on the length of time of calls made (time usage). Idle time of the reservation agents, time spent on calls in which no reservation is made, and the fi xed cost of the equipment are allocated based on the number of reservations made in each group. Due to recent increased competition in the hotel industry, the company has decided that it is necessary to more accurately allocate its costs in order to price its services competitively and profi tably. During the most recent period for which data are available, the use of the call center for each hotel group was as follows.

Division Time Usage (thousands of minutes) Number of reservations (thousands)
Luxury 750 45.0
Resort 500 67.5
Standard 2,000 187.5
Budget 1,750 450.0

During the current year, the cost of the call center amounted to $700,000 for personnel and$500,000 for equipment and other costs.

Required
Write a short report to management explaining whether a single rate or dual rates should be used and why.

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In this problem, the task is to write a short report explaining whether a single or dual rate should be used in the company's cost allocation.

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