Perform a search on the Internet to discover the list of countries where IKEA is currently located (hint: in 2018, there are 30). Find a country that is not listed and imagine that you are an executive at IKEA. Brainstorm ideas of how you would need to adapt the products, communications, pricing, etc. to fit the culture of your chosen country.

Explain what the clustering coefficient measures in each of these graphs. a) the Hollywood graph b) the graph of Facebook friends c) the academic collaboration graph for researchers in graph theory d) the protein interaction graph for a human cell e) the graph representing the routers and communications links that make up the worldwide Internet

Another cultural value discussed in the book is tradition/change. In most of the cultures described in this case, it is traditional for furniture to be already assembled upon purchase, and perhaps even delivered.

In which of the countries mentioned in the case would the consumers likely have the hardest time dealing with the change of purchasing furniture in a flat-packed form that needs assembly?

Define a brand community. What are the characteristics of such a group?

Felix & Co. reports the following information about its units produced and total costs. Estimate total costs if 3,000 units are produced. Use the high-low method to estimate the fixed and variable components of total costs.

Felix & Co. reports the following information about its units produced and total costs. Estimate total costs of 3,000 units are produced.

Use spreadsheet software to use ordinary least-squares regression to estimate the cost equation, including fixed and variable cost amounts.

Use spreadsheet software to use ordinary least-squares regression to estimate the cost equation, including fixed and variable cost amounts.

The results of a national survey showed that on average, adults sleep 6.9 hours per night. Suppose that the standard deviation is 1.2 hours and that the number of hours of sleep follows a bell-shaped distribution.

What is the z-value for an adult who sleeps 6 hours per night?

The results of a national survey showed that on average, adults sleep 6.9 hours per night. Suppose that the standard deviation is 1.2 hours.

Use Chebyshev’s theorem to calculate the percentage of individuals who sleep between 4.5 and 9.3 hours.

Several companies are using crowdsourcing as a way for customers to help solve each others’ problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM?

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.

What type of reference group would best describe smokers today? How would your answer differ if you were referring to smokers in the early to mid-1900s?

The following questions are based on the tables provided in the case.

Which of the core values discussed in the chapter might Coca-Cola encounter when entering various new markets? Think about the seven global considerations when entering a foreign market that are discussed in the chapter and evaluate Coca-Cola on each of them (cultural homogeniety, needs, affordability, relevant values, infrastructure, communication, and ethical implications).

The case mentions that since the 1950 s there has been a cultural trend away from smoking. Young people today may have different perceptions and level of exposure to the shifts in cultural norms dealing with smoking that those in other generations. Perform a brief interview with members of different generational groups to find out how perceptions may differ for different age cohorts. Compare and contrast their perceptions and stories of how smoking was normally treated in different periods of American history. Interviewees should be drawn from at least three of the following generations:

Generation Z

The length of human pregnancies from conception to birth varies according to a distribution that is approximately Normal with mean 266 days and standard deviation 16 days. What percent of pregnancies last between 240 and 270 days (roughly between 8 months and 9 months)?