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Religious symbolism appears in advertising, even though some people object to this practice. For example, a French Volkswagen ad for the relaunch of the Golf showed a modern version of The Last Supper with the tagline, "Let us rejoice, my friends, for a new Golf has been born." 105 A group of clergy in France sued the company and the ad was removed from 10,000 billboards. One of the bishops involved in the suit said, "Advertising experts have told us that ads aim for the sacred in order to shock, because using sex does not work anymore." Do you agree? Should religion be used to market products? Do you find this strategy effective or offensive? When and where is this appropriate, if at all?

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For this exercise, keep in mind answers will vary based on students' thoughts on religion and how religion is used in marketing. In my personal opinion, both religion and sex (as it is used in the example) are extremely effective in advertising, especially if the advertisements are done well. Therefore, I do agree religion might strike a nerve when seen in the advertisement, but I do not agree sex does not work anymore.

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