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Samsung has added four new Galaxy smartphones to its existing line, designed to deliver an 'exceptional experience at an affordable price'. The new products are targeted at the low-price market segment of the smartphone market where Samsung really wants to grow its market share.
The Galaxy Core II, Galaxy Star , Galaxy Ace and Galaxy Young all run Google's Android KitKat system and feature smaller displays and less-powerful processors than the flagship model, the Galaxy S, but they still do a remarkable job and offer the consumer an exceptional experience for the price.
Last week Samsung also announced the specifically fitness-focused Galaxy S Sport, which will be both dust- and water-resistant. The product is an innovative response to the way smartphone owners use their phones when they are at the gym, out for a run and even cycling. The phones come with new fitness apps which allow you to do things like measure your performance on a running machine or map your ride when you are cycling.
Evaluate Samsung’s decision to target the ‘low-price’ market segment of the smartphone market.
Solution
VerifiedThis task requires considering why the Samsung company has included in its range a low-priced product and what benefits it.
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