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Sara Lee Corp., maker of food, beverage, and household products, is known mainly for its baked products, marketed under its corporate name. For the five years ending July 1 of each year from 2002 to 2006, their bakery division reported the following profits.
Fiscal Year | Profits ($M) |
---|---|
2002 | 97 |
2003 | 98 |
2004 | 156 |
2005 | |
2006 |
c) Think about the exponential smoother. If the parameter werewould you expect the prediction to be higher or lower? What if it were? Describe.
Solution
VerifiedAnswered 7 months ago
Answered 7 months ago
Step 1
1 of 4For this exercise, we are to determine if the prediction would be higher or lower for a smoothing coefficient of and .
What do a small and large smoothing coefficient imply?
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