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Sara Lee Corp., maker of food, beverage, and household products, is known mainly for its baked products, marketed under its corporate name. For the five years ending July 1 of each year from 2002 to 2006, their bakery division reported the following profits.

Fiscal Year Profits ($M)
2002 97
2003 98
2004 156
2005 4-4
2006 197-197

c) Think about the exponential smoother. If the parameter were0.80.8would you expect the prediction to be higher or lower? What if it were0.20.2? Describe.

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Answered 7 months ago
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For this exercise, we are to determine if the prediction would be higher or lower for a smoothing coefficient of 0.800.80 and 0.200.20.

What do a small and large smoothing coefficient imply?

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