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A local appliance store has decided on an advertising campaign utilizing newspaper and radio. Each dollar spent on newspaper advertising is expected to reach 50 people in the “Under $25,000” and 40 in the “Over$25,000” bracket. Each dollar spent on radio advertising is expected to reach 70 people in the “Under $25,000” and 20 people in the “Over$25,000” bracket. If the store wants to reach at least 100,000 people in the “Under $25,000” and at least 120,000 in the “Over$25,000” bracket, how should it proceed so that the cost of advertising is minimized? (a) Formulate a linear programming problem that models the problem. Be sure to identify all variables used. (b) Solve the linear programming problem. (c) Analyze the solution
The solution of the given algebraic equation is described below.
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