The chapter discussed the dramatic changes in family structure today. The reality is that many other types of families continue to grow rapidly as well. Indeed, some experts argue that as traditional family living arrangements wane, we place even greater emphasis on siblings, close friends, and other relatives who provide companionship and social support. 106 Some people join intentional families, groups of unrelated people who meet regularly for meals and who spend holidays together. Indeed, for some the act of meeting together to consume homemade food plays a central role in defining family: It is a symbolic way to separate a family unit from other social groups by allowing the to personalize the meal and express affection via the effort that went into preparing the feast. What evidence do you find of the impact of nontraditional family structures? How will these alternative lifestyles change the way we think about consumer behavior?

Anyone who thinks about buying an existing business should know the phrase caveat emptor, which is Latin for let the buyer beware. It is in the seller’s best interest to paint the prettiest possible picture of the business. It is in the prospective buyer’s best interest to investigate the accuracy of the seller’s statements. This means asking both technical and social questions. Technical questions usually require the help of professionals such as accountants or lawyers. Are the financial records accurate? Are the legal requirements of the business in order? Was the business sued in the past? Asking social questions means talking to the present owner, the employees, and the customers. Why is the owner selling? What is the business’s reputation? How does the company compare to its competition? All of these questions need to be answered before deciding to purchase an existing business.

1. What does caveat emptor mean? (A) Let the seller beware. (B) Let the buyer beware. (C) Ask questions. (D) The truth is out there.

This chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree?

Indicate whether the statement is true or false. Marginal cost is always greater than or equal to zero.

Much of this essay’s tone is ironic, and Miller clearly intends that many of his statements not be taken literally. How do you suppose he expects readers to react to each of the following? $\cdot$ “unless it was thought to offend good taste” (9) $\cdot$ “he would know that he had not lived his life for nothing” (15) $\cdot$ “no solution to any profound social problem is perfect” (16)

What is ethnocentrism?

The Eiffel Tower is $300 \mathrm{~m}$ high. A boy at the top slips on a banana skin and falls over the side. How long has he got to live?

What is a subculture?

Several years ago R. J. Reynolds announced plans to test market a menthol cigarette called Uptown specifically to African American consumers. According to the company, about 70 percent of African American smokers prefer menthol, more than twice the average rate. After market research showed that blacks tend to open cigarette packs from the bottom. the company decided to pack Uptowns with the filters facing down. Reynolds cancelled its plans after private health groups and government officials protested. Does a company have the right to exploit a subculture's special characteristics, especially to increase sales of a harmful product such as cigarettes? What about the argument that virtually every business that follows the marketing concept designs a product to meet the needs and tastes of a preselected segment?

Now practice using the patterns without looking at the resource page. For each angle, sketch its position in a unit a circle and determine the coordinates of the corresponding point on the unit circle. a. $\theta=\frac{2 \pi}{3}$ b. $\theta=\frac{7 \pi}{4}$ c. $\theta=\frac{7 \pi}{6}$ d. $\theta=\frac{5 \pi}{4}$

Watch a set of ads on TV that feature men and women. Try to imagine the characters with reversed roles (i.e. the male roles played by women and vice versa). Can you see any differences in assumptions about sex-typed behavior?

Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption. and how accurate is it?

Table 1 sets out total benefit from a public good for Wendy, Sara, and Tom, who are the only people in the society. If the government provided 3 units of the public good, calculate the marginal social benefit.

What is deethnicization? Give an example.