There are three processes involved in changing attitudes. Provide examples of an attitude being changed in each of the three ways. Explain which process is the most lasting process for changing attitudes and why.

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Three processes involved in changing attitudes are $\textbf{compliance}$ , $\textbf{identification}$ and $\textbf{internalization}$ .

An example of compliance is hiring a person from a certain cultural or ethnic group the employes despite the stereotypes connected to that group and accepting them as coworkers just to gain approval of significant people to the employer.

An example of identification would be acting and accepting the beliefs of a certain friend, relative who a person looks up to. Identification and compliance differ because in compliance the person accepts and behaves a certain way, but his beliefs and attitudes remain the same while in identification the person truly accepts the changed attitudes and beliefs.

Finally, an example of internalization is incorporating the attitude which is consistent with our own attitudes, opinions and beliefs as the part of us and being able to resist the attempts to change our attitudes.

The is the most lasting process for changing attitudes is $\textit{internalization}$ because the attitudes become the part of us, they are our own attitudes, and not the attitudes of other people we accepted.