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Use critical thinking to develop an alternative conclusion. For example, consider a media report that BMW cars cause people to be healthy, because people who drive BMW cars are found to have better health than those who do not. The conclusion that BMW cars cause better health is probably wrong. Here is a better conclusion: BMW drivers tend to he wealthier than other adults, and greater wealth is associated with better health. Based on a study showing that college graduates tend to live longer than those who do not graduate from college, a researcher concludes that studying causes people to live longer.

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College graduates tend to live healthier than those who do not graduate from college (because they smoke and drink less, in general) and healthier people tend to live longer.

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