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Question

A small business called The Grandmother Calendar Company began selling personalized photo calendar kits. The kits were a hit, and sales soon sharply exceeded forecasts. The rush of orders created a huge backlog, so the company leased more space and expanded capacity; but it still could not keep up with demand. Equipment failed from overuse and quality suffered. Working capital was drained to expand production, and, at the same time, payments from customers were often delayed until the product was shipped. Unable to deliver on orders, the company became so strapped for cash that employee paychecks began to bounce. Finally, out of cash, the company ceased operations entirely 3 years later.

What are some of the actions that a small company like The Grandmother Calendar Company can take if it finds itself in a situation in which growth in sales outstrips production capacity and available financial resources? What other options (besides expansion of capacity) are available to a company when orders exceed capacity?

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Answered 2 years ago
Answered 2 years ago

Some of the solutions\text{Some of the solutions} include outsourcing work\text{include outsourcing work}, raising pricing\text{raising pricing}, requiring cash up front, and\text{requiring cash up front, and} strengthening financial resources\text{strengthening financial resources} through new sources\text{through new sources} of financing\text{of financing}.

Rising prices may be\text{Rising prices may be} particularly beneficial\text{particularly beneficial} when orders outweigh capacity\text{when orders outweigh capacity}.

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