What are concerns for consumers in using online retailing and mobile apps?

How are social and economic risks associated with the following products likely to affect the outlet choice behavior of consumers? How would the perception of these risks differ by consumer? Situation?

Smartphone

What challenges face omni-channel retailers in managing their image across channels?

Would you consider yourself an omni-channel shopper? What is the value of this approach to you as a consumer?

Describe online retailing.

Some consumers have ethical issues with mobile retailing. What potential negatives could you see with these emerging technologies and how might you recommend that retailers address them?