What are social surroundings (as a situational variable)? Provide an example of how they can affect the consumption process.

Interview five students and ascertain the consumption rituals they have with respect to Mother's Day. What do you deduce?

Interview five students and ascertain the consumption rituals they have with respect to Valentine's Day. What do you deduce?

Interview five students and ascertain the consumption rituals they have with respect to Memorial Day. What do you deduce?

Interview five students and ascertain the consumption rituals they have with respect to spring break. What do you deduce?

Interview five students and ascertain the consumption rituals they have with respect to New Year's Day. What do you deduce?

Interview five students and ascertain instances where their mood influenced their purchases. What do you deduce?

Define store atmosphere.

Make a graduation gift, an anniversary gift, and self-use ads for a watch. Discuss the differences across the ads.

Make a graduation gift, an anniversary gift, and self-use ads for a blender. Discuss the differences across the ads.

Make a graduation gift, an anniversary gift, and self-use ads for a set of dishes. Discuss the differences across the ads.

Make a graduation gift, an anniversary gift, and self-use ads for a magazine subscription. Discuss the differences across the ads.

Make a graduation gift, an anniversary gift, and self-use ads for a gourmet coffee maker. Discuss the differences across the ads.

Create a graduation gift, an anniversary gift, and self-use advertisements for an international trip. Discuss the differences across the ads.