What is attitude research?

Review current business publications such as the Wall Street Journal, Business Week, Forbes, Money, Advertising Age, Brandweek, and Sales & Marketing Management. Find one current research activity and write a one-page report on the nature and scope of the research activity.

Assume that your company plans to send a marketing questionnaire to 30 percent of the names on a mailing list of 5,000 people. The mailing list was purchased from another company for $0.30 per name. Each questionnaire costs$0.10 to print; mailing costs are $0.36 (including the envelope and return envelope) each; and the cost of writing the questionnaire, analyzing the information, and preparing the report is$15,000. What is the total cost?

Use presentation software to present an oral report on the international trends affecting marketing research efforts in the pharmaceuticals market.

What are the four major areas within marketing research?

What is a marketing database?

You have a part-time job in the marketing research department of a large corporation. You and three coworkers are gathering information through mailed surveys. Your supervisor wants each of you to complete at least 30 surveys a day, which can be difficult. One coworker makes changes to incomplete or missing responses on some surveys that have been returned. What should you do?

Write the following vocabulary term on the front of a 5" $\times$ 8" index card with the correct definition on the reverse. Review by quizzing another marketing student.

product research

What is the primary function of a marketing information system?

Many new products are introduced to the marketplace every year. What do you think would happen if marketing research were not used in product development?

Name one trend and one limitation of marketing research.

What is marketing research?

Use a chart to take notes about the main concepts in marketing research.

Understand DECA performance indicators related to market research.