Question

What is product positioning? Repositioning?

Solution

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Answered 1 year ago
Answered 1 year ago
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At a step such as product positioning, it is decided how the product would stand out in relation to the competition and in order to more clearly define the image of a particular brand. This means that marketers take certain steps, think about the brand and make brand-related decisions to create a desired position among consumers, to differentiate them from the competition.

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