What is similar about trade promotions and consumer promotions?

Contrast trade promotions and consumer sales promotions.

How might aggressive direct marketing affect public relations?

Define brand equity and describe the four major factors that contribute toward brand equity. What issues must be considered While choosing a brand name?

Define brand equity.

Define brand equity.

Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let $p$ represent the true proportion of all customers who would participate in a store loyalty card program. Consider a store owner who claims that more than $80 \%$ of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds $.8$.

Name four sources of information to use in collecting secondary data.

Promotional discounts are given to stores by manufacturers to place their products in preferred locations in the store and to display their products in store windows. A ski manufacturer sells a local ski shop $35$ pairs of their new skis for $\$ 7,000$, which is a discount of $\$ 2,625$. What is the percentage of the discount given to the store? (Round your answer to the nearest whole percent.)

** Number and Operations** A decimal can be multiplied by $100$ to be represented by a percentage.

Starting Hints To solve this problem, subtract the discount amount from the purchase amount of each item to determine the net cost. For each item, divide the discount dollar amount by the purchase amount to get a decimal. Multiply each decimal by $100$ to get the percent discount.

An outdoor apparel company has established a promotional budget of $\$ 1,000$ to be spent in the following manner: $\$ 300$ for a print advertisement in an outdoor magazine; $\$ 450$ for an online advertisement campaign; $\$ 150$ for premiums (decal stickers imprinted with the company name); $\$ 100$ donation to a local outdoor program for children to build public relations. What percentage of the total budget is spent on each promotional category?

Number and Operations Estimate before computing your answer to be sure your calculations are accurate.

Starting Hints To solve this problem, divide each dollar amount spent by the total dollar amount of the promotional budget, $\$ 1,000$, to get a decimal. Multiply the decimal by $100$ to determine what percent of the budget each category requires.

What is the difference between public relations and publicity?

Review the following term.

skimming pricing and penetration pricing

Conduct research to identify advantages and disadvantages for companies that seek naming rights for publicly financed or owned buildings such as stadiums, hospitals, or schools. Identify and label the advantages and disadvantages in a two-column table and share this information with your class.

Discuss the similarities between preferred stock and debt.