What lesson about new product development does this story tell?

What are examples of operating ratios? Why would these be used by a foodservice manager?

Continue working on your marketing plan by responding to the following questions

• What should Sonic’s primary pricing objective be? Explain your reasoning.
• Are smart-phone customers likely to be price sensitive? What are the implications for your pricing decisions?
• What price adaptations (such as discounts, allowances, and promotional pricing) should Sonic include in its marketing plan?

Where else in a hospital would these patient RFID tags be useful?

Answer the following questions about Sonic’s product strategy.

• Which aspect of product differentiation would be most valuable in setting Sonic apart from its competitors, and why?
• Should Sonic use ingredient branding to tout the Linux-based operating system that it says makes its smart phone more secure than smart phones based on some other operating systems?
• How can Sonic use packaging and labeling to support its brand image and help its channel partners sell the smart-phone product more effectively?

Based on what you know about designing and managing integrated marketing channels, answer the three questions that follow.

• Do you agree with Jane Melody’s decision to use a push strategy for the new product? Explain your reasoning.
• How many channel levels are appropriate for Sonic’s targeted consumer and business segments?
• In determining the number of channel members, should you use exclusive, selective, or intensive distribution? Why?

What steps could a company take to reduce the probability of false inspection reports?

What is the ADA act (the Americans with Disabilities Act)?

What have been identified as traits of effective leaders?

How is communication channeled through the downward, upward, horizontal, and diagonal directions of communication?

Divide the class into small groups. Ask each group to explore the culture of a specific country and describe the culture based on the nine dimensions of culture identified in this chapter by the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research group. Have each group share with others what was learned.

Estimate the number of repetitions each of the workers listed in the following table will require to achieve a standard time of 25 minutes per repetition. Time is in minutes.

Although apparently no issues occurred with the parts that were shipped to SpaceX, if there had been failures, how “catastrophic” might the outcomes have been?

Use research and your knowledge of how to deal with competitors to consider three issues that will affect the company’s ability to successfully introduce its first product:

• What factors will you use to determine Sonic’s strategic group?
• Should Sonic select a class of competitor to attack on the basis of strength versus weakness, closeness versus distance, or good versus bad? Why is this appropriate in the smart-phone market?
• As a start-up company, what competitive strategy would be most effective as Sonic introduces its first product?