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Think about the pricing methods described earlier—markup pricing, target-return pricing, perceivedvalue pricing, value pricing, EDLP, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions?

How does a communication plan benefit management of projects

Define what a “white elephant” is in project management. Provide a real-life example

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What marketing challenges does Twitter face as it continues to expand its brand globally?

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For this question, we are going to give out some starting information on the marketing challenges that Twitter may encounter in expanding globally.

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