What three types of social media do marketers rely on, besides social networking sites, and thought-sharing sites?

What are the 3 key characteristics of social media as defined in this chapter?

Complete the sentence using each term once. a. social category b. social aggregate c. primary group d. secondary group e. reference group f. social network g. social exchange h. conformity i. groupthink j. formal organization k. bureaucracy I. rationalism. A type of social interaction in which one person voluntarily does something for another, expecting a reward in return, is called ______.

Social Networking Imagine that you work for a company that is considering purchasing a business page on a social-networking Web site. Conduct research on the concept of social networking and personal blogs. You have been asked to summarize your findings. Include the following in your report:

• List the benefits of having a business page on a social network Web site.
• Identify some disadvantages of social networks and personal blogs.

What is a primary advantage of the social-cognitive view of personality over the psychodynamic view?

a. The social cognitive view tries to explain how people become the people they are. b. The social cognitive view stresses the importance of early childhood in personality development. c. The social cognitive view is fully able to explain all the complexities of human behavior. d. The social cognitive view has concepts that can be tested scientifically.

Define social neuroscience.

What is a social commentary?

What are social scripts?

Quote on social responsibility.

What is social mobility?

What is social structure?

Define social marketing.

The chicken pox virus is commonly contracted in childhood. These individuals are typically immune to the illness for the remainder of their life after overcoming chicken pox. They might still have viruses that cause other illnesses, like measles, though.

Explain the immune response to the chicken pox virus. In your answer, be sure to include:

• the role of antigens in the immune response
• the role of white blood cells in the body's response to the virus
• an explanation of why recovery from an infection with the chicken pox virus will not protect a person from getting a different disease, such as measles
• an explanation of why a chicken pox vaccination usually does not cause a person to become ill with chicken pox

What is social loafing?