When they identify and target newly divorced couples, do you think marketers exploit these couples' situations? Are there instances in which you think marketers may actually be helpful to them? Support your answers with examples.

Several years ago R. J. Reynolds announced plans to test market a menthol cigarette called Uptown specifically to African American consumers. According to the company, about 70 percent of African American smokers prefer menthol, more than twice the average rate. After market research showed that blacks tend to open cigarette packs from the bottom. the company decided to pack Uptowns with the filters facing down. Reynolds cancelled its plans after private health groups and government officials protested. Does a company have the right to exploit a subculture's special characteristics, especially to increase sales of a harmful product such as cigarettes? What about the argument that virtually every business that follows the marketing concept designs a product to meet the needs and tastes of a preselected segment?

Should members of a religious group adapt marketing techniques that manufacturers customarily use to increase market share for their secular products? Why or why not?

A golfer putts on the eighteenth green at a distance of 5.0 m from the hole. The ball rolls straight, in the positive direction, but overshoots the hole by 1.2 m. The golfer then putts back to the hole and sinks the putt for par. (a) What is the distance traveled by the ball? (b) What is the displacement of the ball?

What is the difference between a high-context and a low-context culture? What is an example of this difference?

Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption. and how accurate is it?

Is there a point at which a subculture becomes so "mainstream" that unique marketing approaches are no longer appropriate or necessary? Discuss.

Reread lines from the text. What do the different names for Chicago tell you about the city's economy at the time this poem was written?

What are this chapter’s three big ideas? Explain how the Hubbard Brook Experimental Forest controlled experiments illustrated the three scientific principles of sustainability.

What are some business categories that stand to benefit most from the increasing affluence and vitality of the senior market?

What are tweens, and why are so many marketers interested in them?

What is the FLC, and why is it important to marketers?

How are Gen Yers different from their older brothers and sisters?

What are boomerang kids?